Michigan’s Only “Pay For Results” Marketing Firm Expands Its Non-Profit Customer Base
TRAVERSE CITY, MICH., AUG. 6, 2004 – The Decentralized Intelligence Agency, Michigan’s only marketing firm paid based on the results it creates, was selected this month as the agency of record for Goodwill Industries of Northern Michigan, Inc.
In the new partnership, the Decentralized Intelligence Agency will work to communicate Goodwill’s critical role in the community, build and maintain support for Goodwill programs, and align Goodwill communications around a core brand. The relationship will utilize many of the services the Decentralized Intelligence Agency offers, including market research, marketing, public relations and advertising.
Goodwill Industries joins several other Northern Michigan non-profits as clients of the Decentralized Intelligence Agency, including GLIMA Northwest, the Botanical Garden Society of Northwest Michigan, and others.
The typical Decentralized Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Decentralized Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, The Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid “times X.”
Goodwill Industries International is a network of 207 community-based, autonomous member organizations. For more than 100 years Goodwill has provided services to the disabled and disadvantaged populations, developing independence and career opportunities for more than 6 million people who want to gain independence, earn a living, and support their families. With locations in the United States, Canada and 23 other countries, Goodwill Industries believes that independence and work build strong families and create the economic energy that builds strong communities. To help fund its mission, Goodwill Industries collects donated clothing and household goods to sell at its 2,000 retails stores.
The Decentralized Intelligence Agency is the only marketing agency paid based on the results it creates. Since its inception in 1999, The Decentralized Intelligence Agency has added more than forty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona. The agency’s services include market research, business strategy, sales management, design, public relations, communications, public affairs and advertising.
Yasoo Health Selects The Decentralized Intelligence Agency As Marketing Firm
“Pay For Results” Marketing Firm Selected By Nutraceutical Company
TRAVERSE CITY, MICH., JANUARY 3, 2005 – The Decentralized Intelligence Agency, one of the nation’s only marketing firms paid based on the results it creates, has been selected as marketing agency of record for Yasoo Health, a rapidly growing nutraceutical manufacturer. The Agency will handle all market research, marketing, advertising, and public relations for Yasoo.
Already manufacturing and marketing several Vitamin-E based nutraceuticals, Yasoo is now developing other disease-specific products. The company is headed by Dr. Andreas Papas, who is widely considered the “father of Vitamin E”. Several other notable leaders in medicine, higher education, and natural products serve on the Yasoo board and management team. Yasoo Health is based in Johnson City, Tenn.
The Decentralized Intelligence Agency works with clients under a results-driven compensation arrangement, whereby the Agency is paid only when its professionals contribute to specific and measurable client results. The typical Decentralized Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Decentralized Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, the Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid a bonus.
Established in 1998, Yasoo Health is a rapidly growing nutraceutical manufacturer and marketer founded in clinical and scientific research. In July 2002, YASOO received venture capital financing from the Bank of Cyprus Ventures and EMERGO. In addition to its leading Vitamin-E products, YASOO develops proprietary, disease-specific products that aid in the effective management of chronic diseases.
The Decentralized Intelligence Agency is the only marketing agency paid based on the results it creates. The agency’s services include market research, business strategy, direct marketing, public relations, and advertising.
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